IS INDEPENDENT AGAIN

And we’re just getting started.

July 8, 2026

We’ve got some rather big news to share with you: as of July 2026, WOO is once again a fully independent company. Together with the team, Leo Koenig, the founder of WOO, has brought the company back from Boards & More.

Back in March 2024 we became part of the Boards & More family, and what a ride it’s been. We learned so much, grew in ways we didn’t expect, and — maybe most importantly — made real friends along the way. When we came to Boards & More with the wish to take WOO independent again, they didn’t hesitate. They backed us completely, like true friends do. That kind of support is rare, and we won’t forget it. Thank you Boards & More, for the years we spent together, and for supporting us on our journey!

What changes for you? Nothing — and everything. Nothing because your WOO, your app and your sessions all remain the same - for now. Everything, because we’ve been working on the next chapter of WOO — and let’s just say we’re adding some new lines to the story. And in general, with our newfound independence and backing, we look to gain a lot of steam and momentum, get back to our nimble, agile and fast-moving roots, and re-focus our efforts on uniting and growing the kite community in whichever way we can.

Speaking of uniting and growing - our door is open — to every brand, every school, every event, every rider, every technology. If you want to build the future of this sport with us, don’t hesitate to reach out, we are open to collaborating in any way that benefits this beautiful sport and community we all get to be part of.

Here’s to the next chapter. See you on the water. 🌊

— The WOO Team

At its core, WOO has always been a small bunch of visionaries, dreamers, adventurers.

We thrive on uncertainty, opportunity and relentless ambition. We prefer a squiggly path over straight lines. As such, this feels like going back to our roots of being a small, nimble and agile team, being close to our customers, and working hard to build something meaningful for the community and sport we love.

Leo Koenig, founder of WOO, smiling in front of pine trees — Leo Koenig — Founder

Nothing changes for you right now.

WOO is available through your local dealer and our webshop — same products, same pricing, same support. We’re setting things up on our side, but for riders and partners it’s business as usual until we say otherwise. If you have any questions, reach out to sales@woosports.com.

Floris Dielen, smiling and holding the kite control bar while kitesurfing

Floris Dielen Head of Marketing, Sales and Operations.

The riders who use WOO have stuck with us for years. That loyalty isn’t something we take for granted. Going independent means every decision we make is for them — no layers, no compromises, just us and the community we’ve built together.

Christian Rolly, bearded and in a black wetsuit, looking out to sea in bright sunlight

Christian Rolly Head of Tech and Development.

WOO is a technology company built by people who ride. Going independent means the people who build the product and the people who use it are as close together as they’ve ever been.

Juan Miquel, in a WOO Worlds cap, crouching beside a foil wing and giving a thumbs up at a lakeside

Juan Miquel Architecting Intelligence at the Sensor Edge.

From the very beginning, I’ve been focused on one vision: integrating motion sensors with advanced AI. My goal: embedding intelligence into the hardware to provide real-time, actionable insights at the point of interaction. This project realizes that vision, turning complex raw signals into precise analytical results processed entirely on-device.

Independent doesn’t
mean alone.

We believe progression belongs to the whole sport — not to one brand. So our door is open: to kite brands, schools, event organizers, and anyone who wants to build with us. If you want WOO data, WOO leaderboards or WOO tech in your world, let’s talk.

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